Bucksketball Podcast

Design contest: What are your ideas for a new Milwaukee Bucks logo and jersey?

| June 4, 2014

Category: Feelgoodery, Franchise Business, Ridiculous Things

Monta Ellis in a Bucks throwback jersey. (Photo by Gary Dineen/NBAE via Getty Images)

Monta Ellis in a semi-popular (when it was reissued) Milwaukee Bucks throwback jersey. (Photo by Gary Dineen/NBAE via Getty Images)

ANOTHER UPDATE (6/18/14): We’re now pulling together all designs and will be posting them on this site within the next week. Thanks for your submissions and general interest! – Jeremy

UPDATE: See designs on our Facebook page.

I don’t see any problem with the Milwaukee Bucks uniforms. I don’t mind the red and green. I grasp that those colors can be paired successfully without causing any person who sees them to start prepping a Christmas shopping list. I think last year’s increased emphasis on the color green was cool. I don’t even mind the red alternates. When the Bucks moved away from purple, I thought it was a great move and I was just fine with where things had gone.

I am in the minority. I’ve come to accept that.

It seems like there’s a never ending chorus of complaints about Milwaukee’s color scheme. Some hate the Christmasness of it. Some think the Chicago Bulls are the true owners of the color red. Some just want a return to the good old days green focused uniforms with just a hint of red.

Milwaukee’s new ownership group seems to have inspired a whole new round of conversation around the Bucks colors, logo and jerseys. These comments especially gave hope to Milwaukee’s many fashion critics:

Well, I can admit when I’m wrong. This is obviously something that matters. I’ve seen ideas floated about elsewhere, and now I ask you, Bucksketball reader, to submit your ideas.

E-mail your logo and jersey design to Jeremy@Bucksketball.com along with your name. I will post entries on Bucksketball Monday June 16th and open up a poll to decide which is the winner.

Alternately, you can send me designs on Twitter if you’ve already posted them online.

The winning design will receive a gift card. I haven’t nailed down just where the gift card will be to just yet, but know that there is a gift card at stake for first place. Please only submit a design that you designed. If you saw something cool elsewhere, figure out who first submitted that design and encourage them to send it my way.

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About the Author ()

Jeremy Schmidt writes the Milwaukee Bucks blog Bucksketball. He founded it in January of 2009 because he hated his job. It’s like basketball, but with Bucks instead of basket. I know ... I’m sorry. He might come off as a bit negative, but I'm really not so bad. He just wants the Bucks to succeed, so he points out areas where they are coming up short. Someone has got to do it and he's ornery and opinionated enough to take on that task. He isn't sure if this should be in third person or not. Contact him at Jeremy@Bucksketball.com if you must use e-mail.

Comments (22)

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  1. Kevin B. says:

    I love the green. I just don’t think red needs to be a part of the color scheme. I can’t remember where I read it, but someone mentioned a green/orange color scheme and while that makes a ton of sense for Wisconsin, I can’t help but imagine that’d be ugly as hell.

    • Schmitty says:

      I think this color scheme has potential, but it would have to been done to perfection. If done poorly it could easily be ugly as hell.

  2. OB says:

    I really like the idea of going with a green/white with silver and black accents. I just hope they avoid doing what the Brewers do, where instead of a rebrand or return to the classic uniforms, they come up with 50 different ugly combos.

    • Kevin B. says:

      I would LOVE if they did this. This sounds absolutely perfect.

    • L says:

      This is exactly what I’ve been thinking for a color scheme change for the Bucks (Hunter Green and White w/ Silver/Grey and/or Black accents); however, I don’t completely agree with your thoughts on the Brewers… while I love the alternative #4 uniform (the throwback “m & b in the shape of a glove” logo and color scheme) I really like the new overall Brewers look and design that was introduced in the 2000 season. Simply put, my favorite Brewers uniforms are the alternate #2 – #4 uniforms (alternative #2 and #3 use the Navy Blue as the full shirt color and the differences between them deal with using either white or grey for the pants) and while I don’t really hate any of their uniform designs I think I may put the alternative #1 design as the worst looking (the one that uses the metallic gold color as the full shirt color).

      • L says:

        correction: I did/do hate the 1994–99 uniforms and logo for the Brewers and any time they choose to represent those uniforms/logo I’m disappointed that the Brewers would choose to do so — it’s not like they had any success during that period of time that makes it worthy of representation again anyways.

  3. Brad says:

    I’m glad to see this has been touched on. I’ve followed this site and RealGM closely for some time, and I appreciate the coverage from both ends. There is a thread on RealGM with that has an incredible set of away/home/alternate adaptations. I’m particularly enamored with the one featuring the Irish Rainbow, two shades of green with white, and a touch of red. I don’t know who’s responsible for it, but I hope you find some original gems, Jeremy!

  4. I like what Thomas B. said. The orange accent would the the hunting aspect te chuc says:

    I like what Thomas B. said. The orange accent would the the hunting aspect to the buck. The current john looks like a trophy on the wall.

  5. Mitch Bogumill says:

    The bucks should be camo at home and orange away.

  6. Javier Maldonado says:

    i like the brewers colors but bucks need there own colors maybe blue red green

  7. 100% for Throwback Above says:

    That jersey that Monta got on should be our jersey. That uni was cool in 2000-2001 when they only wore it on special occasions & it was cool when Bucks brought it back 2 years ago… Id want to rock that to games

  8. 100% for Throwback Above says:

    I still got my Big Dog number 13 jersey

  9. Jeremy says:

    I am literally ok with anything that avoids purple. they could be blue and brown for all I care. Just stay the hell away from purple.

  10. Ken says:

    I would like to see the actual Buck on the front of the uniform, like the one they used periodically over the last few years, and in the photo above. I wouldn’t be opposed to trying out different color schemes either. The uniforms certainly do need help. They are not “cool” looking at all. We need a uniform that jumps out at people – one that even people in LA and New York would love to wear, simply because it’s awesome looking. Design a new uniform for next season!

  11. Al says:

    Like the author, I don’t have much of a problem with the current colors. My biggest gripe is with the ‘BuckS’ letting–it’s just a relic of the ’90s. Also, those red side panels look ugly to me.

    If there is a change, I would support:

    1.) Adding gold/yellow as a tertiary color to be used very subtly in the trim. Green/red/gold is an attractive threesome, and it would provide a thread of connection with the Pack and the Crew.

    2.) If red must be removed, then green and white would suffice. I don’t think it would be wise to throw back to the ’80s under-armpit rainbow stripes. It’s too campy and it’s throwing back to an era of always falling short to the Celtics and Sixers.

    3.) If we do go retro, why not throw back to the true era of success–the early 70s? My personal favorite Bucks’ set is the cursive lettering days just after the championship and before the Irish Rainbow came into the picture.

  12. Xavier Dawson says:

    They should do the old school jersey with bucks logo on the side and purple and green those where the best ones but put some Brown on the buck those would look good

  13. BuuckzFen says:

    I’m thinking deer hunters camo with blaze orange accents for an alternate jersey; with timberwolves type font of the word ‘Bucks’ on the front. Home jerseys should be 70s big O era model simple design; white with green being the secondary color and blaze orange trim also with ‘Bucks’ on the front in cursive font. Away jerseys main color green with orange as the secondary color with white trim just like the old school 70s jerseys also like the away jerseys with cursive font but instead ‘Milwaukee’ would be across the chest of the jerseys. Orange for a second alternate jersey would be cool too with green as the secondary color and white trim with same model as mentioned before

  14. LewAlcindor says:

    Please bring back the Bango logo with the spinning basketball. As for the uniforms, keep the green and red color scheme with less emphasis on red. Also maybe add a touch of silver to the trim. Go back to the Boston Celtics style shorts design that was used in the early 70′s. Redesign the “BUCKS” script at home and have “MILWAUKEE” on the road jersey. A touch of black in the color scheme may work too. Just make sure the road uniform is green and not red.

  15. Steve L. says:

    The idea someone on RealGM had to create a Harley-Davidson themed alternate jersey is excellent. It would look oh so bad, sell like crazy, and represent Milwaukee in a great light. Just imagine the potential alternate jersey awesomeness that could emerge from an orange-black-white mashup of Harley graphic elements and, say, the early 2000s “Big Buck” design.

  16. sean says:

    would it be wrong to incorporate a dollar sign with the BUCK$.. I think the buck should also be more fierce… When you play the Bucks, you’re the one getting hunted!

  17. wes says:

    Bring back the purple and green uniform

  18. Mike says:

    I like the idea of more simple colors with a small accent of flash. Like silver and blue with something else. But changing how the jersey is laid out needs to change. Let’s do something clever. Maybe an antler design on the sides of the jersey? Hopefully it will be a change where I want to buy bucks merchandise because it looks awesome.