Milwaukee Bucks name Peter Feigin new president

New Milwaukee Bucks President Peter Feigin
New Milwaukee Bucks President Peter Feigin

After announcing months ago they were in the market for a president, the Milwaukee Bucks have finally filled the role with Peter Feigin, the former chief marketing and revenue officer of Deluxe Entertainment Services Group. I have no idea what that company does and a cursory scan of their website indicates that they are in the business of production, post-production and distribution of movies or movie related things. They seem to have played a role in the recent Teenage Mutant Ninja Turtles movie though, so … strike one, Peter Feigin.

But Deluxe had a strike to give, since it also had some role in the delightful Netflix series, Orange is the New Black, which, up until its final season two episode, had the finest second season I’ve ever seen. It’s not so much that I didn’t like the whole final episode, but that ending was a bit hokey for my taste. I won’t spoil it, but … it’s a little too neat for my taste.

We’re off track. Let the Milwaukee Bucks take us back on track:

Feigin comes to the Bucks with a depth of experience in both in the NBA and the corporate world. As the chief marketing and revenue officer of Deluxe Entertainment Services Group, he managed global business units and handled branding across the international entertainment company. Prior to working at Deluxe, Feigin was president and COO of Marquis Jet Partners and helped lead its acquisition by NetJets.

From 1998 to 2004, he worked for the New York Knicks and rose to become vice president of marketing – increasing profits, season subscriptions and suite revenue during his tenure. Additionally, Feigin has served as a senior advisor to the Milwaukee Bucks since the ownership change, helping reorganize and refocus its business operations. He holds a bachelor’s degree from Franklin and Marshall College and completed the University of Chicago Booth School of Business’ Financial Executive Program.

He also spent some time in various roles at Six Flags, but let’s hope he’s done with roller coasters, haha amiright! Anyway. Business resumes make me fall asleep, but this new president seems like a Feigin fine fella. Marc Lasry had kind words to say about him in the press release:

“I’ve known Peter for many years and can’t think of a more capable person to drive growth for the Bucks organization,” said Marc Lasry. “Peter’s been an invaluable advisor and will be a terrific leader for a talented group of people working to build a world-class franchise. He brings a tremendous amount of NBA expertise and management experience to Milwaukee.”

Feigin seems excited about getting a new job:

“I’m thrilled to join the Milwaukee Bucks organization during this incredibly exciting time for the team on and off the court,” said Feigin. “From a new and modern arena in the heart of the city to a renewed emphasis on building deeper ties in the community, Wes, Marc and the entire team they’ve assembled are building something very special in Milwaukee. I’m going to work hard to ensure their collective vision is realized.”

 And prominent local director of athletics Barry Alvarez is another person who has met Peter Feigin:

“In the 15 years that I’ve known Peter, I’ve worked with him in many capacities and have experienced his tremendous leadership skills firsthand,” said Barry Alvarez, University of Wisconsin-Madison’s Director of Athletics. “More than that, he’s become a terrific friend, and I have a deep respect for him and his family. I believe the Bucks have picked the perfect person to lead their organization, and I know he will be a tremendous addition to the entire Wisconsin sports family.”

His background doesn’t seem to be one rich with sports decision making, so at first glance, it seems like this is more going to affect the business of the Bucks rather than the basketball of the Bucks. In the press release, the Bucks indicate Feigin will “aid the team’s efforts in securing additional sponsorships, creating new community partnerships, growing its vibrant workforce and building a first-rate multi-purpose facility for the city of Milwaukee.”

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