Oh these tricky Milwaukee Bucks, they got us good.
Earlier this week, they tweeted out a semi-cryptic message about the future:
— Andrew Gruman (@AndrewGruman) March 30, 2015
So much orange! Into a tizzy went Bucks fans on Twitter. Was orange going to be announced as a new primary color for the Milwaukee Bucks? Was Gatorade taking over the team? Was this a way of hinting at a naming rights situation with Harley-Davidson? Were we going to find out Jabari Parker would be replacing Jason Biggs on the next season of Orange is the New Black?
The questions were endless, as anticipation built throughout the week and throughout the day Wednesday. The Bucks Dancers and hype team – Hoop Troop – donned orange shirts while Bango rocked an orange trimmed jersey. Despite the infiltration of orange, many were skeptical, given that Wednesday was April 1, April Fools Day.
The night turned out to be a glorious win for skeptics across the city.
It was all an elaborate ruse! The Bucks got us! What pranksters! After a short video about the color orange being prominently involved in Milwaukee, Bang the Buck waved a giant flag that said April Fools and the Bucks played another video.
Swerve. The big announcement was that there will soon be an announcement.
Presumably the Bucks will reveal on April 13 that the logo that was recently leaked will be their new logo. It’s been floating around on Twitter over the past week and here’s the best amalgamation of potential new marks that I’ve seen (h/t: @ConradBurry):
Perhaps there will be a bit more to the new logo, but based on the video, it looks like these are pretty accurate. We’ll all be waiting with bated breath until April 13. That should be a big week for the Bucks. They are announcing this logo situation on April 13, playing their last home game of the regular season on April 15 and have the one year anniversary of the new owners on April 16. If I were a betting man, I’d bet the new arena location is announced that week.
Back to the new logo and colors. Here’s a press release from the Bucks formally announcing the new colors and the significance of each of them:
· The traditional color of the Milwaukee Bucks – a hallmark of our brand throughout the team’s 47-year history.
· Emblematic of the state’s dense forests and rich agricultural industry.
· Just as the “Cream City” brick is the foundation upon which Milwaukee was built, cream will be the foundational color of the team’s new brand identity.
· Cream will be unique to the Bucks – we’ll be the only team in NBA to feature a cream hue as an official team color.
· Blue underlines the importance of the Great Lakes and multiple rivers in the history and future of our city and state. In fact, some think the word Milwaukee was derived from the Algonquian term “Millioki,” which meant “gathering place by the waters.”
· The addition of blue to our color palette pays homage to the history of professional basketball in Milwaukee, as blue was the primary color of the Milwaukee Hawks, the city’s first NBA team.