After the defections of the Milwaukee Hawks in 1955 and the Milwaukee Braves in 1965 Milwaukee was left without a big league team. This didn’t sit well with Fishman. He knew Milwaukee was a big league town with big league fans. Milwaukee represented themselves well with a baseball exhibition in 1967 drawing over 50,000 fans. Fishman thought he might have a real shot of landing an AFL team and then landing the NFL when the leagues eventually merged.